Every identity I design starts as a series of explorations — the same brand, tested across formats and moods until one feels unmistakably right. Here's that process, shown through NUA House's own mark.
The Serif Mark
A tall, editorial serif with an interlocking U/A detail — bold enough to anchor a full brand system.
The Signature Script
A hand-lettered signature mark in warm copper — personal, fluid, and instantly recognizable.
The Embossed Minimal
Letterspaced and embossed on textured stock — a quiet, tactile take built for print and packaging.
The Blush Script
A softer script variation in dusty rose — romantic, airy, and lighter on the page.
The Rose Gold Script
A metallic finish built for foil stamping — glossy, refined, and made to catch the light.